@essterandco
Tot ce am mancat cu gasca la @JuicyCrab #seafoodboil #whatweate #cugasca
♫ original sound · Esster & Co.Behind Esster & Co.
Our plans. My camera. Millions watching.
Hi, I’m Ester. My friends and I turn real trips, stays and very full tables into videos people watch, save and share—and moments they want to experience for themselves.
Past collabs
A few names from past videos.
And others.
The videos
We go first. Then they start making plans.
A stay becomes somewhere to book. A meal becomes something to try. A campsite becomes next weekend’s plan.
@essterandco
#balconymakeover #renovarebalcon #cugasca #beforeandafter #decor #easymakeover #fullprocess
♫ sonido original · Deymar ♏
@essterandco
Pentru aia de se pierd mereu #bump #festival #electriccastle #app #cugasca
♫ ACDC style hard rock · Canal Records JP
@essterandco
#camping #cucortul #cugasca #campingfood #campingwithfriends #cookingoutdoors
♫ original sound · Esster & Co.Swipe up or down to change video. Tap to pause, double-tap to like. Use the seek slider to skip through a clip. After the last video, swipe up again to continue exploring the website. Press Escape or Back to website to leave the player.
I film what we do so people can picture themselves doing it too.
The place, the food and the feeling—enough to turn watching into making a plan.
The seafood table that became a group-chat plan.
What arrived, how it tasted and the kind of meal you immediately send to the people you want around the table.
The balcony makeover that turned a reveal into a shopping list.
Paint, tools and finishing touches earned their place in the transformation—and sent viewers to the comments asking what we used.
The app that found the friend everyone had already lost.
Instead of explaining Bump, the video lets a real festival problem do it: split up, check the map, find the group and get back to the night.
The camp breakfast people wanted to make next.
One pan, one slow morning and thousands of saves from people keeping the idea for their own trip.
We actually live what we show. That’s why our videos have people saying “I went and bought it,” “Just ordered it” or “I need to book this.”
Audience & performance
Reach. Discovery. Action.
TikTok Aug 2025–Aug 2026
21.7Mpost views
- followers
- 26.6K
- likes
- 1.6M
- avg. views / month
- ≈1.8M
- via For You
- 90.7%
Aug 2026
1.5Mviews / 28 days
- engagements
- 32.7K
- followers
- 7.1K
- viewers / month
- 850K
Aug 2026
939Kviews / 30 days
- views from non-followers
- 98.4%
- followers
- 1.4K
- viewers / month
- 464K
TikTok audience
Ages 18–34 are the core.
- ages 18–34
- 78.5%
- female audience
- 62%
- in Romania
- 92.9%
Behind the videos
The day is spontaneous. The video is not.
Before we film, I decide the angle, the opening and what the viewer needs to understand fast. While we’re out, we let the day happen—but I make sure I capture the shots, reactions and details the story will need.
In the edit, I try different openings, tighten the pace and remove anything that doesn’t earn its second. The finished video feels effortless, but every cut is working to keep people watching.
Want in?
If it fits the trip, the table or the campsite, let’s talk.
I can post it on Esster & Co., make it for your pages, or do both. The idea comes first; the format follows.
Tell me the planOn Esster & Co.
A TikTok or Reel built into a trip, campsite, meal or day out.
For your pages
Vertical videos I film and edit for you to post.
The idea comes with it
I’ll find the angle, write the opening and decide what the video actually needs to show.
Whoever the idea needs
A solo video, two people talking or a full table—the setup follows the idea.
More from one shoot
Need shorter cuts, photos or selected raw clips too? We can include them from the start.
Need to use it elsewhere?
If the video will run as an ad or appear somewhere else, we agree on where and for how long.
We’ll confirm the videos, dates, revisions, publishing and usage before filming.
Your turn
What are we making?
Send me what it is, where you want it to appear and when you need it. I’ll come back with the way I’d film it.
Keep it simple
What it is · where it goes · when you need it
If there’s one must-show detail, add that too.